The Business of Music
This course explains the most misunderstood aspects of the recording business, and covers topics from traditional record distribution to today’s independent record label model. Students will learn about music licensing, artist management, and the legalities of songwriting and publishing deals. In addition, students will explore distribution channels, promotion, merchandise, team building, and the importance of entrepreneurship. Also covered are the fundamentals of studio operations, including accounting, client relations, and staff and equipment management. Strong emphasis is placed on scheduling, promotion and marketing, and interpersonal communication.
This capstone course explores how businesses manage change, and formulate strategies for sustainable success and competitive advantage in the music and entertainment industries. Emphasis is placed on building skills in entrepreneurship, and strategic, lateral, and critical thinking through analysis of traditional and emerging business models.
- The legal framework of songwriting and publishing deals
- Artist management and promotion
- Traditional record distribution channels
- The future of digital distribution and music licensing via the internet
- Entrepreneurship in the music business